![]() ![]() The subscription account is the content account for WeChat. That professional page works in WeChat as a subscription account. It is not a regular personal account – as you could have a personal facebook account, and then also a professional page in your own name. Jargon : ” Official account” means a registered account used for business or the promotion of content. Our checklists help you decide which mix is best for your business. It is about the goals you set for your online campaign and the business you do. This is not an ” either or” type situation. It became the your everyday companion The Big Options For Your WeChat Campaign: WeChat dominated by adding features quickly The Short Story Of WeChat Taking Over ChinaĬhinese consumers skipped computers and went straight to mobile Communication in China became really easy and efficient and the app snowballed from there. WeChat made speaking via message so easy that it just felt normal very quickly. It was designed to avoid typing in Chinese (which is really hard), so it is super easy to send voice messages. It is cheaper, quicker and easily more efficient than a home internet connection. You use all the everyday features you need before you walk out of the store. You bypass computers and prefer a smartphone. You don’t need a laptop and an expensive home internet subscription. Having a smartphone and a SIM card became the norm. People don’t usually see that smartphones are cheap in China. The Secret About Smartphone Usage In China It is ALL of them – one app that accompanies every mainland Chinese citizen everyday.It is isn’t an alternative to Facebook or WhatsApp or Uber.I was still using WeChat as a default chat app with everyone I met in China. Every Chinese person outside China is on WeChat.Keep it simple – generally, every Chinese person in China is on WeChat.In 2020 WeChat passed 1.7 billion users – well above the 1.4 billion people in China today – double the number of people on Instagram in 2020 and not far behind Facebook messenger and WhatsApp. ![]() If you need some extra know-how, check out the links at the end of the article. We have an in-depth series of articles covering almost every aspect of WeChat. It dominates Chinese internet use and has mostly replaced cash. If you want to sell in China, or promote your business, then you need to use WeChat, but should you use an WeChat Official Account Or WeChat Mini Program? Once it was a lesser known “Chinese only” chat app. ![]()
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